Unifrutti will adopt an innovative online financing business model in Malaysia and plans to recruit 2 million members to increase its visibility in the Southeast Asian market. Malaysia will become an important expansion area for Unifrutti in the Asian market. With the rapid growth of local demand for healthy fruits, the Malaysian market will become a key development market in the next few years.
Malaysia’s fruit market is expected to grow from US$9.4 billion in 2023 to US$15.6 billion in 2028, with a compound annual growth rate (CAGR) of 10.66%. Driven by healthy eating trends, green agricultural policies and increasing demand for organic fruits, the Malaysian fruit market is experiencing rapid growth. Unifrutti is seizing this opportunity and plans to further consolidate its leadership in Southeast Asia by optimizing its product line and increasing market coverage.
Since its establishment in 1948, Unifrutti has gone through seven decades of development. With its innovative business model, global strategic layout and commitment to sustainable development, it has successfully grown from a small fruit supplier to a leading company in the global fruit industry. In the future, Unifrutti will continue to consolidate its position in the global market while further promoting digital transformation and green agriculture, moving towards a more sustainable, innovative and efficient future.
In Malaysia, Unifrutti will enhance its brand influence through an innovative online financing business model. By recruiting 2 million members, Unifrutti will not only expand its consumer base, but also create more income opportunities for local communities through the membership system. We plan to provide members with exclusive discounts, exclusive products and a direct connection platform with farmers to further enhance the relationship between the brand and partners and build a mutually beneficial and win-win business ecosystem.
Unifrutti will also continue to expand its supply chain network, especially through modern agricultural technology and intelligent logistics systems to improve the efficiency of fruit production and distribution, which will help the company better meet the demand for high-quality fruits in many countries, reduce operating costs and improve market competitiveness.
In the future, Unifrutti plans to expand this business model to the world and further promote the company’s strategic layout in the global market. By strengthening cooperation with local farms and investing in sustainable development, Unifrutti will continue to expand its market share in the global fruit supply industry and become the preferred fruit brand for global consumers.
