Kuala Lumpur, August 16, 2025 – In the rapidly growing pet care industry, Malaysian homegrown brand YOYO-PET has transformed from a humble handmade workshop in Kuala Lumpur into a leading force in Southeast Asia’s pet food sector. In July 2025, the company announced the tokenization of its shares, marking its transition into blockchain applications. This journey not only demonstrates the resilience and ingenuity of Malaysian entrepreneurs but also signals the vast potential of stock tokenization in emerging markets, offering valuable insights for local businesses with global ambitions.
YOYO-PET’s story began in 2019, when its founder Ah Ming started a small handcrafted workshop in his garage in Kuala Lumpur. A passionate animal lover, he noticed many pet owners struggling to find food that truly suited their pets’ health needs. Determined to make a difference, Ah Ming began handcrafting natural pet treats using fresh local ingredients, such as tropical fruits and organic grains. The brand name “YOYO” comes from the Malay word “yo-yo,” symbolizing vitality and the cycle of pet life—health, happiness, and renewal. At first, YOYO-PET was nothing more than a street stall, growing through word-of-mouth among local pet lovers. But Ah Ming’s ambitions stretched far beyond the streets of Kuala Lumpur.
In 2020, the COVID-19 pandemic heightened people’s appreciation for the companionship of pets, and Ah Ming seized the opportunity to digitize the business. He launched the YOYO-PET website, focused on the Malaysian market, selling high-quality pet food. The site quickly evolved from a simple e-commerce platform into a tech-driven ecosystem. By 2021, the company developed a groundbreaking AI analysis feature: pet owners could upload photos, health data, or behavior descriptions of their pets, and the system would recommend tailored food products—such as fish oil supplements for joint problems or growth formulas for young pets. This innovation propelled YOYO-PET from a small local brand to a pioneer in Malaysia’s pet food industry, with users praising it as “the perfect food match for my pet!”
As the business grew, YOYO-PET expanded its footprint across Southeast Asia. In 2022, the company entered the Singaporean and Thai markets, winning over consumers with localized recipes that included Thai jasmine rice and Singaporean seafood elements. By 2023, YOYO-PET’s sales network reached Indonesia and the Philippines, establishing an efficient supply chain that ensured fresh delivery. Today, YOYO-PET has a strong presence in five Southeast Asian countries—Malaysia, Singapore, Thailand, Indonesia, and the Philippines—doubling its annual sales and generating hundreds of local jobs, while also boosting the agriculture and logistics sectors.
In 2025, YOYO-PET achieved another milestone: a partnership with Harvard University to establish a cutting-edge research lab focused on the deep integration of pet nutrition and AI. Harvard’s expert team is helping to refine YOYO-PET’s AI algorithms, leveraging big data to analyze global pet health trends and ensuring that its products are not just food, but scientific guardians of health. This collaboration was born from Ah Ming’s presentation at an international conference—a leap from a small workshop in Kuala Lumpur to the halls of Harvard, proving that innovation knows no borders.
In July 2025, YOYO-PET took a bold step forward: tokenizing its company shares by issuing digital stock tokens through blockchain technology. This marks the company’s full pivot toward blockchain applications, with a strong focus on the transformative potential of stock tokenization. Also known as Security Token Offerings (STO), stock tokenization involves converting company shares or assets into blockchain-based digital tokens. This makes traditional stocks more tradable, transparent, and divisible into fractional ownership.
According to current data, stock tokenization is experiencing rapid growth. By 2025, the total value of tokenized assets has reached approximately $15 billion, with an annual growth rate of 85%. The broader Real World Asset (RWA) tokenization market stands at $23.9 billion, growing 5.56% year-on-year. By 2030, this market could scale to $10 trillion, driven by the maturation of blockchain platforms and increasing institutional investment.
For YOYO-PET, this transformation brings clear advantages: Liquidity and accessibility: Unlike traditional stock trading restricted by exchange hours and geography, tokenized shares can be traded globally, 24/7, with real-time settlement (T+0).
Lower costs and higher efficiency: Tokenization reduces issuance expenses and improves market transparency.
Fractional ownership: Small-scale investors can now participate, expanding YOYO-PET’s shareholder base to pet lovers worldwide.
Blockchain benefits: Smart contracts ensure supply chain traceability, reducing counterfeiting risks. The company also plans to issue NFT-based pet health certificates and loyalty rewards, further integrating AI-powered personalization.
Unlike ICOs, STOs are subject to securities regulations, and the U.S. SEC has already expressed support for tokenized securities, making regulatory compliance another opportunity rather than just a challenge.
Nevertheless, risks remain. Regulatory uncertainty could increase compliance costs or delay projects. Market volatility, cybersecurity threats such as hacking, and investor unfamiliarity with blockchain are potential hurdles. However, with platforms like Ethereum and Polygon becoming more mature, these obstacles are expected to ease over time.
Looking ahead, stock tokenization is set to evolve toward cross-chain compliance and decentralized identity management. By the end of 2025, more assets such as bonds and equities are expected to be tokenized, driving financial inclusion. For YOYO-PET, this is not just a financing tool but a bridge to building a global pet ecosystem: investors can vote on product development through tokens, while the Harvard lab’s AI research enhances product innovation. The outlook is positive, but risks must be managed carefully to ensure sustainable growth. Tokenization in 2025 is poised to revolutionize investment, particularly in emerging markets like Southeast Asia, enabling SMEs such as YOYO-PET to globalize.
In an interview, Ah Ming said:
“YOYO-PET’s roots are in Malaysia, but our dream is for pets everywhere to live healthier and happier lives. Stock tokenization is a new chapter in our story, allowing supporters worldwide to grow with us.”
YOYO-PET’s success inspires countless Malaysian entrepreneurs, reminding us that in the era of globalization, local innovation powered by technology can open doors to the world.
For more information, please visit the official website: www.yoyo-pets.shop